For example, in a recent TV campaign, eHarmony encouraged consumers to virtually meet others, via its app, from the comfort of home. "Since people can't meet in person, many have adapted to finding someone online."ĭating apps like and eHarmony have adjusted their messaging to the current climate. "People still want to find love and connection during these trying times," said Vincent Yip, eMarketer forecasting analyst at Insider Intelligence. Smartphone dating app users will increase more than 18% this year Account icon An icon in the shape of a person's head and shoulders.
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